top of page

References 

Author, G. (2020). The 60 second marketer: 6 web design Don’ts for small businesses.Chatham: 

Newstex. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/docview/2357099214?accountid=7398

 

Bhattacharya, J. (2020). The social media hat: How do you get influencers to promote your 

brand? Chatham: Newstex. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=h ttp://search.proquest.com.proxy.ulib.uits.iu.edu/docview/2356161129?accountid=7398.

 

Bittleston, J. (2018, Aug 04). Reaching out to customers: for a product to be successful, 

marketing is crucial in order to create and retain a loyal base of customers. The Business Times. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.c om.proxy.ulib.uits.iu.edu/docview/2082614475?accountid=7398.

 

Chakrabarti, M. (2007, March 13). Restaurants set sights on going green. Retrieved from

https://www.npr.org/templates/story/story.php?storyId=7872679.

 

Chapman, G. (2019, Nov 20). How much would you pay for a houseplant? The New York Times.

Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.pro xy.ulib.uits.iu.edu/docview/2316661739?accountid=7398.

 

Crowley, M. (2012). 7 Simple Tips to Promote Your Event Effectively (p. 1). Retrieved from  

 https://eventstant.com/7-simple-tips-promote-your-event-effectively/.

 

Du, H. S., Ke, X., He, W., Chu, S. K. W., & Wagner, C. (2019). Achieving mobile social media 

popularity to enhance customer acquisition: Cases from P2P lending firms. Internet Research, 29(6). Retrieved from https://doi.org.proxy.ulib.uits.iu.edu/10.1108/INTR -01-2018-0014.

 

Esswein, P. M. (2014). Building a business from the grounds up. Kiplinger’s Personal Finance

68(6), 23. Retrieved from https://search-ebscohost-com.proxy.ulib.uits.iu.edu /login.aspx?direct=true&db=aph&AN=95579985&site=ehost-live.

 

5 digital marketing tips for improving your B2B marketing plan. (2020, Jan 31). Oman 

Economic Review (OER). Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl ?url=http://search.proquest.com.proxy.ulib.uits.iu.edu/docview/2348763471?a ccountid=7398.

 

Floranext,  (2017). Simple Floral Marketing Strategies. Retrieved from 

https://floranext.com/simple-floral-marketing-strategies/.

 

Han et al., (2018). Drivers of brand loyalty in the chain coffee shop industry. Int. J. Hosp. 

Manag., 72 (2018). Retrieved from https://www.sciencedirect.com/science/article/ abs/pii/S0278431917300646.

 

Higdon, B. (2016). Strategies independent coffee shop owners require to survive beyond five 

years (Order No. 3746740). Available from ABI/INFORM Collection; ProQuest Central. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proquest.com.pro xy.ulib.uits.iu.edu/docview/1756780263?accountid=7398.

 

Kwok, L., & Yu, B. (2013). Spreading social media messages on facebook: an analysis of 

restaurant business-to-consumer communications. Cornell Hospitality Quarterly, 54(1), 84–94. Retrieved from https://doi.org/10.1177/1938965512458360.

 

Margolies, J. (2014). Walk through. Interior Design, 85(6), 81–84.

 

Melnic, E. L. (2016). How to strengthen customer loyalty, using customer segmentation? 

Bulletin of the Transilvania University of Brasov.Economic Sciences.Series V, 9(2), 51-60. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://search.proqu est.com.proxy.ulib.uits.iu.edu/docview/1881686981?accountid=7398.

 

MulQueen, T. (2017, June 16). How Retailers Are Using 'Coffee Shopping' To Bring Customers 

In The Door. Forbes. Retrieved from https://www.forbes.com/sites/tinamulqueen/2017/0 6/16/how-retailers-are-using-coffee-shopping-to-bring-customers-in-the-door/#6dbfc7002288Links to an external site. 

 

Online identity is crucial for small businesses: Vistaprint digital services survey finds one third 

of consumers now discover small businesses online: One in three respondents are 

unlikely to shop at a small business that does not have a website; 75 percent of respondents shop at a small business at least once per month. (2016, May 04). PR Newswire. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://sear ch.proquest.com.proxy.ulib.uits.iu.edu/docview/1786507726?accountid=7398.


 

Schmidt, D. (2019). How to Plan and Organize an Office or Business Move. The Spruce. 

Retrieved February 27, 2020, from Crowley, M. (2012). 7 Simple Tips to Promote Your 

Event Effectively (p. 1). N.p.: eventstant. Retrieved from https://eventstant.com/7-simpl e-tips-promote-your-event-effectively/.

 

Scott, J. (2017). Relocation, relocation, relocation lessons to learn from moving offices. Central 

Penn Business Journal. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http://s earch.proquest.com.proxy.ulib.uits.iu.edu/docview/1953924660?accountid=7398.

 

Van Maanen, V. (2019). Marketing and the global business environment. BusiDate, 27(1), 3–8. 

Retrieved from https://search-ebscohost-com.proxy.ulib.uits.iu.edu/login.aspx?direct=tru e&db=aph&AN=135869366&site=ehost-live.

 

WSJ(5/11) small business report: When a small business looks for a new location, Aavacant 

space raises A question: Once A loser, always A loser? (2009, May 10). Dow Jones 

Institutional News. Retrieved from http://ulib.iupui.edu/cgi-bin/proxy.pl?url=http:// search.proquest.com.proxy.ulib.uits.iu.edu/docview/2214456004?accountid=7398. 

 

Yun, S., & Kim, T. (2019). What do coffee shop entrepreneurs need to do to raise 

pro-environmental customer behavioral intentions? Sustainability, 11(9) Retrieved From: 

http://dx.doi.org.proxy.ulib.uits.iu.edu/10.3390/su11092666.

bottom of page