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Local Study

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We created a survey that was provided to Grounded Plant and Floral Co customers to research and analyze their interests in recommendations. This helped us obtained information about their thoughts on Green Certification, rewards programs, and social media use. We also obtained some information about the statistics regarding the time they've spent at the store. This local study was a foundational method to understanding the store-customer relationship. And as a minor recommendation, you can learn a lot about your customers from a simple Google Forms survey when you have such a large audience!

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Survey Questions

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1. How important is it to you to have products displayed on a website?

  • Most Important

  • Somewhat Important

  • Not Important

  • Not Sure

2. How are you most likely to search for a product/service?

  • Google Search

  • Social Media

  • Word of Mouth

  • Other

3. How important is it to you for a business to be “Green Certified”?

  • Most Important

  • Somewhat Important

  • Not Important

  • Not Sure

4. Approximately how many times do you post on social media platforms in a week?

  • 1-5 times

  • 5-10 times

  • 10-15 times

  • 15+ times

5. Does a store being “Green Certified” make you feel more likely to shop there?

  • Yes, it would make me more interested

  • No, it would not make me more interested

  • No, it would make me less interested.

6. What social media platforms do you use the most?

  • Instagram

  • Facebook

  • Twitter

  • Snapchat

7. Do you follow local businesses on Instagram?

  • When I like what they stand for

  • I would never follow a business on Instagram

  • I don’t know but if I found one I liked I would

  • I don’t have an Instagram account

8. How often do you watch Instagram stories?

  • Everyday

  • Couple times a week

  • Once in a while

  • Never

9. Does seeing a local trendy spot on Instagram make you want to go?

  • When I see a new trendy place I'm there the next day

  • Makes me want to go but I don’t

  • Never see trendy places near me

  • Don’t really care about trendy places

10. How much does a customer loyalty rewards program influence where you shop?

  • A lot

  • Somewhat

  • Barely

  • Not at all

11. What attracts you to a store or business loyalty program the most?

Discounts

  • Rewards card/ points per purchase

  • Buying some items to get one free

  • Occasional free in store credit

  • Sale item days

  • Other

12. How many times have you visited the Grounded Plant and Floral co store on Michigan Street?

  • Only once

  • Two to five times

  • Six or more times

13. Have you heard about our workshops hosted in-store at Grounded?

  • Yes, but I have never been to one

  • Yes, and I have been to one

  • No, but I would like to attend one

  • No, and I would not like to attend one
     

64.55% of responders showed either a lot or somewhat interest in customer rewards programs.
25.8% of people were only a one time visitor, more than a fourth of the responders.
Out of 504 survey responses, 94% said having products displayed on a website was important to them.
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